
PELOTON APPAREL
Photographer: Shamil Tanna
Partner: Production
APIHM
This campaign marked our first collaboration with Peloton, working alongside their US team to shoot two UK-based instructors for their Asian Pacific Islander Heritage Month apparel campaign.
With strict creative guidelines in place, we matched the lighting setup and set design from a US production to ensure visual continuity across both shoots. The result was a seamless, unified campaign—despite being executed by different teams across two continents.








