SINGULART

We were brought on board to support Singulart’s rebrand, with a brief focused on authenticity and storytelling. The client wanted to feature real art collectors from diverse backgrounds, capturing not just the artwork, but the deeply personal journey of bringing it into their homes.

Our task was to find collectors happy to open their doors — allowing us to document the process of receiving, living with, and choosing where to place each piece. From testing artwork against walls to finding its perfect spot, every frame was designed to celebrate the emotional connection between people and the art they collect — while sharing the collectors’ stories in a true-to-life, intimate way.