SPORTS DIRECT
Photographer: Madeleine Penfold
Partner: Production
Bra studio
We partnered with Sports Direct to produce this studio-based campaign, supporting both stills and motion. We sourced and booked the studio, assembled the glam team, and brought in a nimble video crew including female DOP to edit and deliver the moon assets.
The casting focused on real women, and we ensured we hand picked a stylist and hair & make-up team who could ensure each model felt confident, natural and true to themselves on camera — keeping the tone relaxed, energetic and fun.
