GOOGLE

We teamed up with Google Creative Lab to launch this global out-of-home campaign launching the Pixel 8 smartphone.

We took on the production, casting and location scouting of this complex shoot. During the shoot, the security and confidentiality of the new phone were under water tight NDA’s – to ensure this the brand name was never disclosed and the whole production operated under a pseudonym. On the shoot days we employed security to conceal the handset when off-set, and all crew members had backout stickers on their phones to prevent compromising the security of the product.