AHLUWALIA

We Partnered with Edelman to bring Ahluwalia’s Winter '23 collection to life, delivering a 60-second hero film and a suite of stills for the Symphony Unlocked campaign.

At the heart of the project was the use of Digital IDs, powered by EON and Microsoft, giving each garment a digital fingerprint. Through a simple scan consumers can uncover the sustainable journey behind each piece and confirm it’s authenticity.

Inspired by the music that shaped her life, Creative Director Priya Ahluwalia curated a personal playlist to accompany the collection, and to deepen that narrative, we commissioned an original composed track for the film.