TESCO

We partnered with BBH on this Tesco campaign for Ramadan, where cultural sensitivity and authentic representation were essential.

From casting to crew, we worked with a team that reflected the community the campaign was speaking to,  including a photographer and photo team from members of the Muslim community, helping to ensure the tone, and nuances were handled with accuracy.

Working closely with BBH throughout the process, we supported the delivery of a campaign that resonated with its audience and met the client’s brief.