
NYX
Directors / Photographers: The Masons
partner: Art buying / production
Proudly Pro-You
With Exposure
We partnered with Exposure and NYX Professional Makeup to deliver full-service production for Proudly Pro-You, a campaign created in collaboration with UK Black Pride and Stonewall; featuring singer Anne Marie and Tayce from RuPaul’s Drag Race UK.
We sourced the directing and photographic team, handled logistics and crew, and delivered both stills and motion assets — all designed to bring the brand’s bold manifesto to life and spotlight underrepresented voices.






