KFC
Photographer: Sam Wright
PARTNER: Production
“Finger Lickin’ Good”
Partner was brought on board this project which was a new direction for KFC — leaning into the real, candid moments of people enjoying their food and the essence of “finger-lickin’ good”, focussing on authentic scenes of people eating KFC with their hands and embracing the messiness and fun that comes with it.
Working with photographer Sam Wright, we captured unfiltered moments of people getting stuck into their KFC, and in a first for KFC, the campaign’s billboards didn’t feature their iconic logo, instead the logo was integrated into the images themselves.
It was a new direction for the brand and it paid off as the campaign went on to win a prestigious D&AD award
